The Invisible Blueprint for Education SaaS Growth

The Five Biggest Mistakes that sabotage EdTech and lead to Low Activation, High Early Churn, Stalled Adoption, and no advocacy. (Even if you are profitable now)

💎This FREE Educational Email Course has Everything you need
No Guesswork, No Overwhelm
Boost trial-to-paid conversions by aligning pricing, features, and student outcomes while keeping things simple
Build a K-12 SaaS that students, teachers, and parents truly love in just 5 days!

⭐About the Author:

My name is Rachelle Wu. I was an Elementary School Teacher; now, I am a Digital Marketing Specialist, EdTech Consultant, and Mother of two. I view Education SaaS through the lens of both a parent and a teacher, using my marketing skills to help Founders, Product Managers, and Content Leads achieve outstanding results with straightforward and effective strategies!
Now, I want to share my knowledge and experiences with you.

  • Transformed unproductive trials into thriving and paying communities.

  • Guided product launches for EdTech platforms that serve over 2 million learners.

  • 67% of EdTech founders improved their trial-to-paid conversion rate within 30 days.

  • Several K-12 platforms reduced churn by 45% within 60 days by using this blueprint.

“Thanks to this email course, we retired 40% of our features and doubled our engagement! Students are finally experiencing our platform's real value.”
— Marcus T., Product Lead
"I initially thought that better marketing was the key to drive conversion, but after joining this course and I realized that our onboarding process was holding us back. We identified and corrected the five mistakes in this course, our conversion rate soared from 12% to an impressive 38% in just six weeks!"
— Sarah C., Founder (K-12 Adaptive Learning Platform)

đŸ«¶đŸ»Want a sneak peek before signing up?

These are what You'll Achieve:

Day 1: Stop Drowning K-12 Users in Onboarding —How to convert new signups in 5 minutes (not 5 days).Day 2: Breaking the Freemium Trap—Free tiers that encourage upgrades. If you're burning $5,000 a month on infrastructure for free users, you need to read this.Day 3: How Feature Overload Is Killing Your Activation and CLV— A focused feature audit simplifies your product, turning passive users into advocates, and boosts its effectiveness by 10 times while cutting its size by 50%.Day 4: How to Gate Features So Upgrades Feel Inevitable— Why your pricing tiers confuse instead of convert—and the psychology behind aligning pricing, packaging, and features so users recognize genuine value and upgrade naturally.Day 5: Content That Wins—How to create curriculum students finish, parents recommend, and schools renew.

🧐Is this for you?

If you see yourself in any of these:

  • The Head of Product at an LMS or learning platform- with 100+ features but only 20% feature adoption—and you know complexity is killing activation.

  • You are a Founder, PM, or growth leader at a profitable EdTech company - great product and platform, solid revenue, but retention and expansion have hit a ceiling.

  • You run a SaaS business and want to stop relying on discounts or brute-force outreach, or are frustrated by high churn and feature bloat.

  • You’re leading content or curriculum in EdTech- and want your hard work to drive real engagement and renewals, but you are anxious about finding solutions to stagnant ARPU because users do not perceive the value difference between your free and paid tiers.

  • You simply want a clear, proven blueprint that works for real teachers, learners, and school buyers (not just theory!)

Hooray! The first lesson of The Invisible Blueprint for Education SaaS Growth is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Rachelle Wu.This email contains instructions to get started with The Blueprint for Education SaaS Growth, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! đŸ€·đŸ»)